Create an infographic from your research

An infographic is a highly visual document that displays your research findings in a clear and visually appealing way.

infographic-case-study-main-image

An infographic is for you if…

  • Your research contains a lot of statistics
  • Your numbers lend themselves to telling a story
  • You want to bring your data to life

Use it to engage with government bodies, end users, industry representatives, the general public and the media.

Infographics are one of our most effective storytelling tools

By turning your research into an infographic you spark your audience’s interest and deliver knowledge instantly.

You can use an infographic to engage with government bodies, end users, industry representatives, the general public and the media.

‘An infographic is defined as a visualization of data or ideas that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood.’ (Smiciklas, 2012)

Turn your research into an infographic if you have a lot of data and you’re not sure how to best represent it in a meaningful way.

Case Studies:

University of Sheffield
- Classical music reviews

Organisation: University of Sheffield

Topic: Classical music reviews

Audience: Industry magazines

2-page

Fairtrade International - Monitoring Fairtrade’s impact on farmer communities

Organisation: Fairtrade International

Topic: Monitoring Fairtrade’s impact on farmer communities

Audience: General public, communities

2-page

University of Sheffield - The effects of music on those with sleeping problems

Organisation: University of Sheffield

Topic: The effects of music on those with sleeping problems

Audience: Media, the general public

2-page

Fairtrade International - Theory of change

Organisation: Fairtrade International

Topic: Theory of change

Audience: Internal stakeholders

2-page

Organisation: University of Birmingham

Topic: Social housing and wellbeing

Audience: Local government decision-makers

This example illustrates the continuous communication of results throughout the lifespan of a research project. Professor Lymer updated stakeholders yearly with a snapshot of the key findings using 4-page infographics. The target audience quickly absorbed what was going on without having to process a lot of information. The format also helped them navigate to the parts that were more useful for them, and identify what they wanted more information on. 

University of Birmingham - Social housing and wellbeing 01
University of Birmingham - Social housing and wellbeing 02
University of Birmingham - Social housing and wellbeing 03

Research support for universities, NGOs, government and other organisations since 2016:

Give your research the impact it deserves